Position Overview

Key Responsibilities

• Develop creative strategies aligned with client growth goals across the full funnel (awareness, consideration, conversion, retention)
• Conduct customer research — review mining, support tickets, sales calls, surveys — to surface insights that drive new angles, hooks, and value propositions
• Run regular creative teardowns of competitors and category leaders; maintain a swipe file and inspiration library
• Build messaging frameworks grounded in established models (e.g., Jobs-to-be-Done, Eugene Schwartz awareness levels, value-equation thinking)

• Write creative briefs that include hypothesis, audience, channel, format spec, and KPI — not just creative direction
• Develop ad concepts across formats (static, video, UGC, talking head, mixed media) for paid social and adjacent channels
• Brief and direct UGC creators, editors, designers, and freelance production partners
• Maintain a consistent creative output cadence and a healthy pipeline of concepts in market

• Own a hypothesis-driven creative testing roadmap with clear variables (hook, angle, format, offer) and pre-defined success metrics
• Analyze creative performance in tools like Motion, Atria, Triple Whale, Meta Ads Manager, or equivalent  and translate findings into the next round of concepts
• Partner with paid media to diagnose creative fatigue, scale winners, and retire losers based on thresholds for CPA, ROAS, hook rate, hold rate, and thumb-stop rate
• Lead post-launch analyses and retros that turn results into shareable learnings across the team

• Participate in client meetings and present strategic recommendations clearly and professionally
• Collaborate across internal teams (paid media, account, design) and external partners
• Stay current on marketing trends, AI tools, consumer behavior, and emerging digital platforms

Required Qualifications

• MUST have 2+ years specifically in performance/direct-response creative for paid social — ideally in DTC, B2B SaaS, or agency contexts
• Portfolio with at least 3 case studies showing: starting hypothesis → creative concept → result → learning. No portfolio, no interview.
• Demonstrated quantitative literacy: comfort reading dashboards, calculating lift, understanding statistical significance basics, and clear command of CTR, CVR, CPA, ROAS, hook rate, hold rate, and contribution margin
• Strong writing chops in short-form ad copy, hooks, and scripts (15s / 30s / 60s)
• Excellent verbal and written English; comfortable presenting to clients in professional settings
• Strong understanding of customer psychology and at least one consumer behavior framework (e.g., JTBD, Schwartz awareness levels)
• Hands-on experience with AI creative and production tools — e.g., Midjourney, Runway, ChatGPT/Claude, ElevenLabs, CapCut, Descript, Figma
• Experience briefing and directing video creative (UGC, talking head, mixed media), not solo production only
• Strong organizational and project management skills with a high level of accountability and responsiveness
• Minimum 3–4 hours of daily overlap with US Eastern Time

Preferred Qualifications

• Experience working with remote international teams
• Experience in growth-stage companies or agencies
• Familiarity with creative analytics platforms (Motion, Atria, Triple Whale) and ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads)
• Background managing or mentoring junior creatives, freelancers, or production teams

Work Environment

• Fully remote global team
• Asynchronous-first work environment with regular synchronous collaboration
• Collaborative and fast-moving environment
• Results-oriented culture focused on innovation, execution, and continuous improvement
• Regular communication through virtual meetings, messaging platforms, and collaborative project tools

Compensation & Benefits

• Compensation: $10,000 – $30,000 USD per year (depending on experience, expertise, and scope of work)
• 12 paid holidays annually
• 18 days of paid time off (PTO) annually